Thursday, 15 January 2009
Publicity. I naively imagined it would be a question of sending copies of the book to reviewers on the national papers, then sitting back and waiting for their glowing reviews. It is beginning to occur to me that this is a flawed strategy and that the chances of someone even reading the book are incredibly slim. So I've taken to trawling newspaper and magazine websites, finding names of journalists who might possibly be interested and asking if I could send them a copy. Most ignore me, but maybe one in twenty get back either asking for a copy or saying that it doesn't sound their kind of thing. So far, after literally hundreds of emails, I'm still waiting for the first national review..
For further thoughts on publicity and more about the book , check out my blog at daverobertsbooks.blogspot.com